The World of Lincoln

2018 Lincoln Cars

Breaking from its recent tradition of using letter-based names, Lincoln has brought back one the brand’s most iconic nameplates: the Continental. With an expanding and more ambitious lineup, Lincoln is looking to regain the attention of luxury buyers.

Least Expensive: Based on the Ford Escape compact crossover, the Lincoln MKC offers customers a premium fit and finish without a premium price tag, as the entry-level luxury crossover starts under $35,000.

Most Luxurious: Reviving the Continental nameplate, Lincoln has brought back a luxury icon that aims to gain momentum in the $45,000-$65,000 luxury sedan class. A Revel sound system, 30-way adjustable seats with a massaging feature, and three engine options give the Continental a chance to catch the attention of buyers from Acura, Volvo, and other automakers.

Popular: As Lincoln finds its niche, the MKX crossover and MKZ sedan are the brand’s best-selling vehicles. The MKC compact crossover isn’t too far behind those sales leaders